下面是商務(wù)英語(yǔ)考試難詞解析，育路教育網(wǎng)特別為您搜集整理，內(nèi)容如下：

　　brand extension

　　eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.

　　可口可樂公司本應(yīng)聰明一點(diǎn), 讓老牌可樂照賣不誤,同時(shí)將新口味可樂作為品牌延伸推向市場(chǎng).

　　2. The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.

　　品牌延伸策略背后的理念在于, 顧客因?yàn)橐呀?jīng)熟悉某種品牌名稱而接受新產(chǎn)品

　　brand identification

　　eg: Brand identification insures shelf placement and other advantages in the distribution process.

　　品牌識(shí)別確保了產(chǎn)品在貨架上占有一席之地,同時(shí)也使銷售過(guò)程中的其他優(yōu)劣得到保證.

　　brand image

　　eg: Mercedes cars have a quality brand image

　　梅塞德斯汽車享有高質(zhì)量的品牌形象

　　brand leader

　　We are doing a survey to find out which is the brand leader in the coffee market.

　　我們正在進(jìn)行調(diào)查,找出咖啡市場(chǎng)中哪個(gè)品牌最受歡迎.

　　brand loyalty

　　eg: 1 . The objective of advertising is to build up brand loyalty.

　　廣告的目的在于增強(qiáng)人們對(duì)品牌的忠誠(chéng)度.

　　2. Customers with a strong sense of brand loyalty are rarely prepared to switch to a new competitior.

　　有強(qiáng)烈品牌信賴感的顧客很少會(huì)移情新出現(xiàn)的同類產(chǎn)品

　　brand -making

　　eg: Despite the Brand -Making Mystique, the Tangible Trademark is strong financial returns.

　　盡管存在創(chuàng)名牌的秘訣,但巨額資金回報(bào)本身才是眾人矚目的有形商標(biāo).

　　brand name

　　eg: 1 The enormous strength of the McDonald's brand name has helped the company to enter new markets all over the world.

　　麥當(dāng)勞品牌名稱的巨大優(yōu)勢(shì)使該公司在世界各地不斷建立新市場(chǎng).

　　2 Proctor and Gamble has significant distribution power because of the strength of their brand name.

　　寶潔公司由于某品牌響亮.有很強(qiáng)的銷售實(shí)力

　　brand consultants 品牌咨詢公司

　　eg: A recent survey of 1000 people by brand consultants Cook &Pearson concludes that shoppers will continue to buy a wider range of goods and services from supermarkets.

　　最近由庫(kù)克-皮爾森品牌顧問公司著手的一次千人調(diào)查得出結(jié)論：購(gòu)物者將繼續(xù)在超市購(gòu)買各類商品和服務(wù)。

　　brand enhancing 品牌提升

　　eg: One company says that its on-hold marketing programme, combinging messages with 'brand enhancing' music , reduces hang-ups by 50 per cent and increases sales by up to 20 per cent .

　　據(jù)一家公司說(shuō)：該公司的利用侯話時(shí)間營(yíng)銷計(jì)劃把產(chǎn)品宣傳信息和“提升品牌”的音樂結(jié)合起來(lái)，使掛斷電話的人數(shù)減少了50%，銷售額增加了20%