國(guó)際商務(wù)師業(yè)務(wù)外語輔導(dǎo)之推銷產(chǎn)品會(huì)話實(shí)例
來源：來源于網(wǎng)絡(luò) 發(fā)布時(shí)間：2010-03-29 16:40:36
推銷產(chǎn)品會(huì)話實(shí)例
Jennifer要帶加拿大客戶Bob Mckenzie先生和Andrea Lloyd小姐參觀公司的新產(chǎn)品。她當(dāng)然要借此機(jī)會(huì)大力推銷這項(xiàng)新開發(fā)成功的商品。如何利用短短一兩分鐘的時(shí)間引出對(duì)方最大的興趣，則得事先花費(fèi)一番心思了！下面是Jennifer 對(duì)新產(chǎn)品的介紹，我們來看看她是如何解說的。
Mr. Mckenzie, Mr. Lloyd, let me take you to our showroom. I think you'll be interested in seeing some of our latest innovations in microwave ovens. |
This is Action's pride and joy, the Kitchen Master. It's only a prototype but it's a prime example of our future line of smart products. We are all very excited about this oven. In trial runs, this product has performed very well.
Its main design feature, and key selling point, is the "Correct Cook" option, which uses a sensor to see if the dish has been properly cooked through and through. Basically, "Correct Cook" makes it virtually impossible to over or under cook food. You won't find this feature in any other microwaves.
You must admit this type of feature will appeal to the many microwave users in the West. We at Action are convinced that smart products like the Kitchen Master are the wave of the future.
Mckenzie先生、Lloyd先生，讓我?guī)Ф坏轿覀兊恼故臼覅⒂^。我想你們一定很想看看本公司最新型的微波爐。
這是“大廚師”，本公司引以為傲的產(chǎn)品。您現(xiàn)在所看到的只是個(gè)初步的樣品，但它代表了我們未來智能型產(chǎn)品的主力。公司全體對(duì)這個(gè)微波爐都感到十分興奮，在試用的時(shí)候，它表現(xiàn)得無懈可擊。
這項(xiàng)產(chǎn)品設(shè)計(jì)上的主要特色和賣點(diǎn)，是它的“真會(huì)煮”裝置；這個(gè)裝置里面有一個(gè)感應(yīng)器，可探察食物究竟熟了沒有。所以基本上，有了“真會(huì)煮”設(shè)計(jì)后，就不可能有食物煮得太爛或半生不熟的事情發(fā)生；這項(xiàng)特點(diǎn)是其它微波爐所沒有的。
兩位得承認(rèn)，這項(xiàng)特色對(duì)西方慣用微波爐的使用者，很具吸引力。Action公司也深信，像“大廚師”這種智能型的產(chǎn)品將會(huì)是未來的潮流趨勢(shì)。
