A     Clear guidelines are given on how to become involved with customers and build new forms of competitive advantage.

　　B     Through the brand name, the company has established a relationship with customers' feelings that has made the product highly successful.

　　C     Another survey estimated that only one in ten companies had the information they needed to make strategic decisions.

　　D     Lacking any debate about the future, these are typically reduced to a once-a-year form-filling exercise.

　　E     If this comes across forcefully enough rivals will see it and go elsewhere, believing the market will be taken over by another.

　　F     In the past, it was generally believed that the scale of the company was the most significant factor.

　　G     They do not invest enough effort in determining where they want to be in their markets and how they are going to beat their competitors.