●Read the article below about customer loyalty . ●In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or doesn’t fit in the meaning of the text . Some lines, however, are correct . ●If a line is correct , write CORRECT on your Answer Sheet . ●If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet. ●The exercises begins with two examples , (0) and (00) . Examples 0 CORRECT 00 IT INCREASING CUSTOMERS LOYALTY 0 Customers are not revolutionaries. They are attracted to be the certainty of knowing that 00 what they buy it will be good value for money or will perform a particular task effectively. 34 They are cautious but their loyalty , without once achieved , is the key to business success. 35 Brands can help to create customer loyalty by providing us a signpost to certainty and 36 safety . Ideally , when a customer sees off a product , it leads to a range of positive thoughts 37 so that the product is being bought . Unfortunately , only a small number of products have 38 reached to this level . While everyone in business is aware of the need to attract and 39 retain customers , that they often overlook the second , more important , half of the 40 equation . In the excitement of beating against the competition and securing orders, 41 managers often fail to ensure that the customer remains a customer . It has been 42 estimated that since the average company loses between 10 to 30% of its customers 43 every year and this only recently have organizations started to wake up to these lost 44 opportunities and to calculate the financial implications . Established customers often 45 buy more and, in the addition , they may also provide free word-of-mouth advertising. 練習二:34 WITHOUT 35 US 36 OFF 37 BEING 38 TO 39 THAT 40 AGAINST 41 CORRECT 42 SINCE 43 THIS 44 CORRECT 45 THE 詳 解:00 what是buy的賓語,所以it是多余的。 34 句意為“一旦得到”句中的without為干擾詞。 35 并不是為“我們”提供,所以us是多余的,實際上是為customers提供。 36 See off是“為……送行”的意思,用在這里不合適,應(yīng)該去掉off。 37 這里要用被動語態(tài)的一般形式,being多余。 38 Reach是及物動詞,它與get to / arrive at / arrive in不同。 39 這是一個主句,上一行的while是從句.所以應(yīng)該去掉that, 否則沒有主句。 40 Beat是及物動詞, against是多余的。 41 這一行沒有錯誤。 42 這是一個主語從句。用了since 則句子不可以做主語了。 43 這是一個強調(diào)句, this在句中是多余的。 44 這一行沒有錯誤。 45 In addition是固定結(jié)構(gòu),中間沒有定冠詞。 |